“The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage. And while the time we spend with TV is largely flat, our time spent streaming video continues to rise. In 2023, U.S. audiences streamed 21 million years’ worth of video, an incredible 21% increase from the 17 million years worth they streamed in 2022,” Nielsen said in a report released Wednesday and shared with Inside the Beltway.
Source Link
21 million years — that's how much TV Americans streamed last year
previous post
