Popular items from this list:
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A singing JJ plush perfect for your CoComelon-obsessed kiddo
A Hatchimals Crystal Flyer Pixie that honestly might actually be sprinkled with fairy dust
A surprisingly sturdy indoor slide designed to quickly pop open for entertainment in seconds
A surprisingly mesmerizing fidget cube that can transform into over 70 (!!) shapes
The 2023 Holiday Barbie to add to their collection of gorgeous dolls
An upgraded Tamagotchi to bring back that ’90s nostalgia, but now in an even better version
An LOL O.M.G. doll full of surprises (15 to be exact!) and a box that turns into a dance floor
A Lego version of Luke Skywalker’s X-Wing Fighter
A Pokémon play set that doubles as a backpack so they can take it with them and “catch ’em all” wherever they go!
An interactive purse pet with real blinking eyes and over 25 sounds and reactions!
A Pixicade mobile game maker that is one heckuva futuristic toy
A classic wooden doctor’s kit for the budding doctor in your life
Promising review: “My 3- and 7-year-old play with this for hours. It keeps them entertained and it’s super cute. Durable too.” — Brittany
A unicorn slime kit because the only thing better than playing with slime is customizing your own
A puzzling brainteaser to help build concentration skills, problem-solving and logic
Promising review: “Wonderful little game! My 9-year-old loves it and it really makes her think! It makes me think, as well! I love that the pieces are all very durable and that they all store neatly away inside the clear plastic lid. A great game for quiet time.” — Malinda E. Miller
A bilingual (English and Spanish) LeapFrog book, which is interactive to help teach kids fun facts about animals
A box of kinetic sand for all the fun of squishing around in sand without nearly the mess you experience at the beach
Promising review: “I love this sand. It’s so fun to play with, even kind of therapeutic. It shapes well, holds its shape, but is also flowey like water. It reminds me of the properties that water and cornstarch have when mixed. It’s super easy to clean up too.” — Christina
An anatomy set to help your little one learn all about their body, from their bones to muscles and organs
Promising review: “This human body set is amazing. I did not know it came anatomically correct. It makes it 100% worth it for us parents using correct terminology for our kids. Now I have a display to help teach my boys about their bodies as they age. Highly recommend.” — Dorothy Binkley
A National Geographic geode kit that will give them the satisfaction of breaking open a seemingly boring rock to discover something beautiful
Promising review: “If you are considering this for your kiddo, please buy! My 8-year-old and I had an absoloute blast! She loves every geode. There was one we got that was more solid and she couldn’t get it open, so I got to smack it with the hammer and honestly it was not only stress-relieving, but it was also fun and beautiful! Would be great as a positive outlet for stress or just for kids who love sparkly things. I’d give this more than five stars if I could!” — Mandii Vi
The bestselling Baby Einstein aquarium crib soother to help lull your baby to sleep with classical melodies
A pastel rainbow stacker gorgeous enough to be a piece of decor when your kiddo isn’t playing with it
Banzai Bump N’ Bounce Body Bumpers perfect for those kiddos who have soooo much built-up energy
Promising review: “Absolutely hilarious to watch! I got these for my kids (7 & 8) because I thought it would be a perfect way to blow off steam and get out some energy… It was great! They ran at each other pretty hard, but it didn’t pop and no one got hurt! If your kids do a lot of bickering like mine do, get these!” — Sky Moran
A set of three nylon kitchen knives so your budding chef can safely help you out in the kitchen
A set of five plastic pipes to make bathtime a little more manageable
A lamb heirloom doll handmade in Peru specifically to become your little one’s newest BFF
Promising review: “It’s beautifully made and I know it will last a long time. My baby is still too little to appreciate it but family members have made several compliments on the craftsmanship and design. It’s expensive, but I like the mission behind the product and that takes some guilt out of buying such an expensive toy, in my opinion. I’d buy this again as a gift to a loved one. Lovely product.” — FatimaEsquivel
The Very Hungry Caterpillar jack-in-the-box toy to bring your favorite story to life
Promising reviews: (For the caterpillar) “This is a wonderful, reliable pop-up toy. I bought it as a Christmas gift for our grandchildren. We have used this in each of our visits with them since Christmas. It has reliably worked every single time. Our 4-year-old loves to do the whole thing by herself, including putting it back in with the lid snapping shut. Good purchase. Glad we bought it.” — r brandt
(For the pigeon) “My father-in-law is a retired bus driver named Jack, so this jack-in-the-bus fits perfectly. The seafoam color is basically my favorite color, and the color of our nursery. I love this old-fashioned, kooky toy! My twins really enjoy it too.” — Bethany Perl
A splurge-worthy rechargeable laser tag set so you don’t have to wait for a special occasion to play
Promising review: “Pew. Pew. Pew. Pew. My family loves these guns. Last weekend we literally ran around the house and through the woods for two hours playing with these laser guns. There is a stealth mode which is great for hiding and surprise attacks. Pro advice: While you’re running, hit the butt of the handle against your thigh to reload. We set our sensors for 15 lives, and that lasted for about 20–30 min per each game. Great family fun, and you can play during the day or night.” — Steve Austin
Bluey figurines, which will bring the characters from their fave show to life
Promising review: “My daughter loves this show and I find myself often hysterical while watching it as well. It’s so funny and cute. These little figurines are from her favorite episode about grandmas. They are well made, small, and come with the right accessories — perfect for little hands.” — Ella
A set of 50,000 (!!) water beads that expand into jelly-like balls when they’re soaked in water
Promising review: “EXCELLENT value and they work perfectly! The kids are having so much fun with them and even added them to SLIME! Highly recommend, will be ordering these as gifts too. A little goes a long way, they arrive in a small container but make a huge amount!” — Jason
A tin tea set, which will upgrade tea time to something worthy of being in a fancy shop in London
Promising review: “We gave this tea set to our 3 1/2-year-old granddaughter for Christmas and she loved it. The set is made of metal and is durable. The case is very cute. She is into the fairies!” — Beverly Ozane
An indoor ball pit so they can have all the fun they would at the Chuck E. Cheese
Minnidip is a small business started by Emily Vaca that makes designer inflatables for adults and kids (and cats!) alike. The products are trendsetting and oh so fun! Plus, the entire site is 20% off for small business Saturday! Be sure to check out all the ball pit colors available!
A Kaya American Girl Doll to bring you back to your childhood
A bestselling Baby Einstein Take Along Tunes Musical Toy with an easy-to-grasp handle, mesmerizing twinkly lights,and catchy, classical melodies
A foam pogo jumper safer than a traditional pogo stick, but still just as fun!!
A miniature baking set to put the Easy Bake Oven’s lightbulb cooking to shame
Promising review: “This keeps my daughter busy for HOURS!My daughter saw this online somewhere, and she asked for it as a birthday gift. I expected it to be cute, but not useful. As it turns out, I was completely wrong. She has regularly made mini chocolate chip cookies, and she’ll be doing mini calzones tomorrow. It’s adorable and the recipes totally work. She and her friends LOVE it.” — Elura C. Kish
A Fisher-Price Laugh & Learn Crawl-After Cat On a Vac that’ll encourage tots to crawl, scoot or walk by playing songs
Promising review: “This cat has it all. It sings, it moves, it lights up, it is a delight all the way around. There’s no motor so don’t expect it to actually vacuum your home. What it lacks in horsepower it makes up for in tunes. You’ll be tapping your toes for days as your child learns the joys of counting and cleaning. There’s even a song exclusively written in meows for all you classy cats and kittens out there. I give 5 stars.” — Maxwell
A marble run set to not only entertain while the marbles are going down, but also while building the set
“This is a really neat toy that has provided literally hours and hours of enjoyment for my 4-year-old nephew. (And me!) The pieces fit well together, it is very sturdy and stands up well even on carpet. There are an infinite number of ways to build these runs, and this toy never gets boring. Highly recommended.” — Becca
The Big Dig Sandbox Digger excavator crane, a dream toy for the construction lovers in your life
“Grandkids love this!! Have had it for about one year and had to replace one broken screw. Very easy to put together. I’m 62-year-old Grammy and did it with no problem! And 3-year-old twins are using it…it actually digs dirt and rocks…easy for them to drag around yard. I’m really surprised this has lasted this long and still looks good.” — Julie Paulk
A sink with a working faucet and real running water to get your kiddos excited to wash dishes
Promising review: “My 3-year-old daughter absolutely loves this sink. She got this for her third birthday and it was the best present she received. She puts all her play food and dishes in this sink and scrubs and scrubs away. She also loves to wash her hands in this sink with her pretend soap. This sink works perfectly and was easy to assemble. The key is to make sure you fill up the sink with as much water as asked or it will not come out of the spout. We love it so much I plan to buy three more for my nieces and nephew.” — Marissa
A not-as-noisy-as-it-looks VTech electronic drum set so your kiddo can break out a drum solo that won’t end with a noise complaint from your neighbors
A Polly Pocket unicorn party play set that comes with 25 surprises for your kiddo to uncover
A rainbow-colored saucer swing perfect for indoors or outdoors









































