Popular items from this list:
- A portable Bluetooth retro-style keyboard
- A flexible power strip with three outlets, two USB ports, and an extension cable
- A set of affordable, highly popular wireless Bluetooth earbuds
An absurdly adorable mushroom kitchen timer
Check out a TikTok of the mushroom timer in action.
Promising review: “This is whimsical and fun, my kids love it. I tell them there dinner comes from a fairy mushroom forest. 😋 Works great, keeps my little monsters in line — ‘Dad, the mushroom went off.’ Love it.” — Vik V
A timelessly chic, conveniently lightweight canvas laptop bag
A cloud-shaped utility knife you need in your life
Promising review: “I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again.” — Amy Yasneski
A copy of Burn After Writing, a guided journal
An affordable luxury-scented candle with a scent reminiscent of Le Labo’s Santal 33
Promising review: “I was staying over at a friend’s house and sitting next to her coffee table. She had this candle on the table and even though it wasn’t lit I could smell it, and it was so delicious that I instantly went online to find it and bought it for myself! If this came in a perfume I would buy enough to last the rest of my life. I don’t know how to even explain the scent but if you are an amber/patchouli/vanilla fan, this is absolutely for you. The jasmine adds an unbelievable freshness without a flowery scent. I even bought the shampoo and conditioner which I will probably use as more of a body wash and shaving cream but that is how desperate I am to get this scent on me!” — Melissa I.
A sleek time-marked water bottle
An oh-so-chic adjustable mini belted pack
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
A pair of popular cross-waist leggings heralded as the perfect alternative to the Aerie leggings that went viral on TikTok
“I own 10 pairs of just the black leggings by this brand! [Similar to the] Aerie crossovers and Lululemon! So comfortable and fits amazing.” — Maria Abramczak
A set of affordable, highly popular wireless Bluetooth earbuds
Promising review: “Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn’t have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won’t ever take them out of my ears! 😂” — Katlyn D Arnold
A marble board wire cheese cutter
Promising review: “My mother-in-law had purchased one last year and I tried hers at Christmas and fell in love with how easy it was to use. We have a lot of get togethers with friends and cheese is a staple appetizer in our house. So I purchased my own and have been using it weekly since. It cuts easily and it’s mostly easy to clean. Sometimes cheese gets stuck in the crack but some scrubbing with a small brush usually does the trick.” — Jessica
A decorative rainbow window film
Promising review: “I absolutely love this! TikTok made me buy it for my sunroof and I’m so glad I did! It’s so beautiful when the sun comes through! And you get so much for the price!! If you’re on the fence, buy it!!” — Amazon Customer
A ridiculously plush blanket reviewers swear compares to the expensive Barefoot Dreams version
A flexible power strip complete with three outlets, two USB ports, and a five-foot extension cable
Promising review: “I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go any direction. It’s worth every penny. I turned around and bought two more. I am about to buy my fourt one. Love this!” — Pond P.
“I saw this on TikTok, so I ordered one. I absolutely love it. Everyone needs one in their life.” — Dani Jo Stengar
A portable Bluetooth retro-style keyboard
A plug-in color-shifting mushroom light
Promising review: “I LOVE this night-light. It’s in my bathroom and is a lovely addition. It turns off the second the lights go on which is nice that I don’t have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don’t have to turn the main lights on in the middle of the night.” — 1Thand
An investment-worthy MicrowavaBowl designed with habitual leftover reheaters in mind
Promising review: “These bowls are high quality and very convenient. They heat up food very quickly and evenly, saving you valuable time and energy. Its ability to heat the food and not the bowl itself is very valuable to me. Prior to this purchase, I would have to use a hot bowl holder to avoid burning my fingers. The size of the bowls are perfect for the dishwasher, making them easy to clean and use. I would highly recommend them to friends and family!” — Alana
A delightfully practical Stojo collapsible travel cup
Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics.
Promising review: “I take my lunch to work and during mid day I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don’t have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It’s not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup.” — ViciousCycle
A satin pillowcase
Check out a TikTok of the Kitsch satin pillowcase in action.
Promising review: “I’m really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I’ve been trying to grow out the layer of hair on the top back of my head and it’s been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn’t tangle, which means it can grow right without rubbing and tangling/pulling! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖” — Amazon Customer 🌷
A set of TikTok-beloved, high quality checkered cosmetic bags
A teensy mini waffle maker
A high-ponytail running cap with UPF 50 protection
Vimhue is an Arizona-based, woman-owned small business that specializes in uniquely engineered running hats.
Promising review: “Love this hat so much! I already ordered another one in a different color for myself and one for a friend! I live in Texas near the Gulf and it’s summer — really humid and really hot. I walk 3 to 4 miles outside most days and I’d been wishing for a hat that allowed for a high ponytail so I could keep my hair off my neck to not get as hot/sweaty. Decided to Google it and found this and was thrilled! The X straps are easy to adjust and it fits great and is breathable. And it’s super cute!” — mlp06h
A tiny milk frother that makes rich, creamy froths in seconds, because why stop at regular tea and coffee when you can have velvety-soft milk tea and lattes?
A set of pastel matching kitchen utensils
Promising review: “Really cute set and the quality is good too, so a win-win for me! It is dishwasher safe. I tried one of the pieces washed in the dishwasher and it came out just fine. For longevity I plan to just hand-wash because I love things in pink! They’re heat resistant — I used the spatula to cook bacon and pressed on the pan and nothing bad happened to it. I’ve had this set for a month now and been using it every day; it still looks as good as new. No burns/melted marks; no discoloration. I have washed it in the dishwasher multiple times and they come out fine. Easy to clean.” — Pookie Bear
A chic minimalist fruit bowl/colander
Promising review: “Absolutely love this fruit bowl! The bottom comes off for drainage and it’s super easy to clean. It looks great on the counter and fits a decent amount of fruit! Great find and I would recommend this product!” — Faith Reviews
A record display shelf
Record Racks is a Texas-based Etsy shop established in 2015 that specializes in custom record shelves.
Promising review: “Had been wanting to find a record rack to put up whatever I have spinning and this was PERFECT. It was super easy to install and it looks so cute. Shipping was quick too!” — Ashley Davis
A set of gorgeous chip-resistant stoneware bowls
Promising review: “These are awesome! Perfect thickness (not too thin and not too thick). I love the wavy appearance. Matte black has a sort of sheen to it and it’s just lovely. These look amazing on my open shelving in my black walnut kitchen. They are LARGE, too. Awesome pasta/salad plates.” — C. Mah
A simply mesmerizing glass essential oil diffuser and humidifier
Promising reviews: “It’s beautiful!! Best oil diffuser I’ve ever had. Everyone is asking me where I got it at. Gives off a lot of mist, makes my whole room smell wonderful, and it’s a great conversation piece. Highly recommend it.” — Danielle Martinez
A dainty bird-shaped lemon juicer
A set of vintage-inspired glass mugs
A daisy-shaped dish brush with a lil’ vase holder
Promising review: “Love having this on my kitchen sink. It’s happy and cute and makes me happy. One leaf did twist off after a few weeks of use but it’s still cute and I could’ve been more careful holding it. Not a super stiff brush but works well for most hand washing and quick rinses. Brush rinses well and food doesn’t get caught in it. I was happy to find it has a hidden scraper edge on top of the brush. Will def buy again when this one gets gross since it brings so much tiny joy into my kitchen.” — Hannah Jo Wilson
A set of minimal acrylic shower shelves
Promising review: “10/10 highly recommended for smaller showers. We recently moved and our new shower doesn’t have a lot of storage so I purchased these and I’m obsessed! The suction is great once you put them on they will not go anywhere. We bought all new shampoo, conditioners, and body washes and the shelves hold everything up!” — Brenda
A U-shaped neckline workout set reviewers love
A Grosche moka pot
Promising review: “Greatest purchase in the last five years!!! I have always been a coffee drinker, but I recently purchased a moka pot to make iced espressos during the summer. Quickly it became an everyday thing! I love this moka pot more than any other item in my kitchen other than my actual coffee pot brewer! It has lasted me two and a half years now without ever giving me a problem. Definitely a customer for life.” — A. Arvy
A roll of cost-saving reusable microfiber cloths
Promising review: “I have this problem where I can never find a clean microfiber towel to clean with when I need one… This solves that issue completely. Initially, I bought this for my car, but I started using it around the house and decided that I need one for the house AND one for the car. The towels are reusable, so you can throw them in the wash once you’re done with the initial clean. Having them on a roll really does help me out because I know exactly where my cleaning towels are.” — Jenny
A clever twist-bottom flower vase
Promising review: “Most genius vase. The flowers last so much longer, because you can change the water and snip the stems, to keep bacteria from growing and killing your flowers. It’s also beautiful as a vase itself, super modern and chic.” — Eliezer Labkowsky
A set of delightfully colorful resistance bands
A nourishing yuzu-scented foaming hand soap that dispenses in your hand in the shape of an actual yuzu flower
I’ve been using this soap on and off for a few years now (I try to preserve it because it makes me feel fancy), and not only is it super hydrating for my hands, but the yuzu scent is just calming and lovely. I’m also obsessed with how light and frothy the foaming suds are from the soap. The best part is that the bottle is totally reusable.